PR agency based in Paris for consumer goods companies
Today's consumer is more demanding than ever before and probably has more choice than at any time in the past. He is probably more informed too and has a broader range of criteria that he uses to assess companies and products. He will certainly consider quality and value but will also look at ethical concerns and environmental factors. Dealing with consumer PR in Paris means that we are also aware of the changes in the way the consumer interacts with a brand. Nowadays he is much more likely to go online and seek to communicate directly, using company websites, Facebook pages and Twitter accounts.
Our background in consumer PR in Paris
At Cap & Cime we have brought together a team of more than 15 consultants to deliver consumer PR in Paris. Some have more than 20 years' experience and all have specific sector experience that extends the reach of our team across many industries. With the consumer agenda moving so quickly it is important to be responsive and our size means that we can instantly react to clients' requirements. At the same time, we have ample resources to deliver complex, major projects. With an office in Shanghai and a multilingual capability, we also add an international dimension to our work.
Our strategy for your consumer PR in Paris
We will work with you to develop and implement a PR strategy designed specifically to achieve your goals. We believe in measuring our effectiveness and will include a series of practical milestones to monitor our progress. Over the years we have developed many relationships with journalists and media titles and we will leverage these as we shape your profile in your chosen media. Our work as your agency for consumer PR in Paris then continues as we manage your communications across all audiences, ensuring that your messaging is positive, consistent and on-brand.
Crisis management and consumer PR in Paris
With so many media channels to manage it is only sensible to ensure that you are prepared for any eventuality. To this end we will conduct a full risk analysis of your business, noting any areas of potential difficulty and designing strategies to be deployed should problems occur. As your agency for consumer PR in Paris we are then able to react instantly to any crisis, managing the news agenda end ensuring that your company emerges from the situation with its reputation intact.
Being a public relations and corporate press agency, Cap & Cime PR provides companies and public institutions with a full service range that range from dealing with media, private and corporate customers, commercial partners and workforce, promote products and activities , but also manage crisis. Cap & Cime PR is a leading French communication consulting firm with approximately fifteen trained public relations professionals. Created 20 years ago, Cap & Cime PR has made a name for itself in public relations field and hence has kept up with technological innovations to provide customers with fully integrated PR services that match their targets.